Staging is not design, staging is a marketing investment. Living in your home is very different from marketing and selling your house.
Design and redesign involve personalizing a home to a homeowner’s lifestyle and personal taste. While staging, or preparing your house for sale, involves depersonalizing a space so prospective buyers can imagine themselves living there. It is about selling the space as opposed to the decorating, and setting the scene in each room for the reason it was built.
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92% of buyers decide within 6 seconds of walking through the front door whether or not they will consider purchasing the house,* so the old adage of making a good first impression is imperative—especially in today’s down real estate market.
And there is no better way to accomplish this than staging. In fact, 94% of ASP® certified staged homes sell on average in 29 days, compared to an average of 145 days (nearly 5 months) for non-staged homes.* That’s a difference of almost 4 months and a savings of all those carrying costs!
Plus, staging your home will always be much less, and therefore a much better investment, than reducing the price of your home, which, according to the National Association of Realtors is, on average, 15% of the list price.** So before moving forward with a price reduction, allow us to demonstrate what an exceptionally high return on your #1 investment staging can be—an average of 586%!*** In other words, how much will it cost you NOT to stage your house?
So let’s work together as a team, creatively re-arranging and re-purposing the items you already own, to stage your house inside and out, and sell it quickly and for top dollar!
Should you need additional furnishings, rental inventory is also available or, if you prefer to invest in the items and take them with you to your new home, we will do the shopping for you.
Call us today for a complimentary, customized proposal. We offer two different services to suit our clients’ needs and budgets: a written consultation and a staging plan you can execute or, if you prefer, my team and I will stage your house in its entirety for you.
Sources:
*IAHSP, **NAR, ***HomeGain
ASP® is a federally registered trademark of stagedhomes.com.